THEMiuccia Prada’s brand retains the top spot in the Lyst 2023 ranking, which also examines the strongest trends and coolest products of the moment, starting with the Adidas Samba.
The most desired, wanted, hot brand of the moment? Miu Miu by Miuccia Prada, for the second consecutive year. It is ordered List in his ranking for 2023. Don’t know what we’re talking about? It is a well-known online platform dedicated to the world of fashion, which, as is now customary, compiles a ad hoc ranking. Breaking it down into categories. Data was collected by analyzing Ben’s preferences 200 million usersSo, a detailed map of not only the brands but also the must-haves for 2023 has emerged. Do you want* to know if your tastes align with those of several fashionistas spread around the world?
The secrets of Miu Miu’s success
Compared to 2022, Online searches for Miu Miu increased by 39 percent. This means that the brand – which blows 30 candles – has practically surpassed its “big brother”, namely Prada. Undoubtedly, they are collections full of charm, often predicting and launching trends, but there are more.
The brand in question has managed to retain its scepter thanks to notable partnerships, including this one with New balanceand the ultra glam ambassadors like Emma Corinne – His pantsless look shown in Venice was unforgettable – and Kendall Jenner. It adds to its virality Miu Miu ballet flats, so searches in 2023 increased by 75 percent from March to September. The mohair cardigan However, with the logo appearing during the Fall Winter 2023 fashion shows, it led to a 12 percent increase in cardigan searches on Lyst. In short, Miu Miu dictates fashion.
Lyst ranking: the trend of the year
Talking about look without pants: well yes, see-through briefs are the trend of the year. And so we see Miu Miu return to the scene, which was one of the defining proponents of this trend. Many other brands were present at the call, including Bottega Veneta, Cormio, Coperni, Fendi, Chloé, Stella McCartney.
The best logo
Again according to the Lyst ranking, the best logo is Loewe’s Anagram. On the online platform, in particular, the white shirt (price €350) was the star of a 132 percent boom.
The coolest sneakers
Of Adidas Samba, causing grief to celebs and it-girls. Unisex shoes, practically in-di-spen-sa-bi-li when it comes to street style. And the collaboration between Wales Bonner and Adidas further increased the success.
The bag everyone wants
In the Lyst Index 2023 we also find the shoulder bag by Uniqlo, with a more than affordable price: only 14.90 euros. Over 119 million people have seen it on TikTok. In this case, therefore, Practicality wins.
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