smallthey will have bright costumes, but also characterized by artistic graphics. They will be sustainable, comfortable and indestructible fabrics. Crochet dresses and straw hats will return to the scene. And after? Discover a preview of all the next year’s beachwear trends!
Pop and vibrant colors Inspired by the beaches of California. operational cuts that enhance the silhouette and at the same time guarantee the maximum level of practicality. Sustainable and technological fabrics that are not destroyed by UV rays, chlorine and sunscreens. Prints that look like works of art3D effects, sparkling reflections. Crossover and versatile clothing and accessorieswhich are also ideal for the city: these are the main ones spring summer 2024 beachwear trends. He took the stage during his last edition Maredamare, international exhibition dedicated to beachwear and resort goods.
The swimwear
The proposals seen on the catwalk during the three days of Maredamare 2023 speak clearly: regarding swimsuit we are more and more demanding and the fashion world is well aware of this. Spring summer 2024 beachwear trends are shaped by fabrics that ensure a perfect fit, which face time without getting damaged and losing beauty. That they respect the environment and which – at the same time – become pallets for artistic images, even 3D. Like the floral terry jacquard that characterizes the must piece of startup Edelvissa: a bikini and one-piece swimsuit that is highly durable and extremely light, able to dry in just a few minutes. Strictly eco-friendly, made from GRS certified recycled polyester.
On another front, here are the refined flashes who find the perfect partner in the sun and indoors lurex the most effective means. And speaking of brilliance, Miss Bikini’s 2024 collection certainly doesn’t go unnoticed, whose claim is immediate: it’s your time to shine. In the name of a new concept of luxury that passes through a valuable and multifaceted aesthetic.
But Alessandra and Francesca Piacentini’s collection also focuses on power of colors, i.e. almost hypnotic color combinations. Explosives.
Between Swimwear trends 2024 we also find i sports models, designed for those who prefer a minimalist mood and are constantly on the move. It’s still, interpretations of retro style based on modern stylistic features and breaking every stereotype. Interesting examples are suggestions from Australian brand Rhythm, which reinterpret the trends of the 50s and 60s – between strong pieces, strapless one-pieces – skillfully using vibrant and bright hues. Often making them protagonists of sophisticated fantasies.
Clothing and accessories
In terms of clothing and accessories, the spring summer 2024 beachwear trends are a confirmation. That is, they will return to the scene cut the dresses that we love so much, the knit with its interesting slides and romantic essence. White and black. The long and wide skirtsin perfect boho chic style, and the shorts with clean lines and a perfect cut. The Brazilian brand – which however produces in Italy – is perfectly attuned to these wavelengths. Sunset moodwho has made “fashion cuts” and homemade crochet his main stylistic features.
Last but not least, note: even more than this year, in 2024 the straw hat will be glamorous. Practically mandatory. To be worn only on the beach? Absolutely not, that’s the beauty of it. We’ll wear it around town too, from morning to sunset. And we will discover even more interesting interpretations. Like those of Jolly Soo, a Spanish brand that specializes in creating – we can define them as – artistic hats. And craft.
An international exhibition
There sixteenth edition of Maredamare held in an evocative location, to say the least Fortezza da Basso in Florence. And it has confirmed itself as the most important international event in the field of beachwear and resortwear. Between now-iconic and emerging brands, the event was divided into 250 collections. For a complete overview of trends for Spring Summer 2024.
The next appointment is from 4 to 8 October 2023 with Gran Canaria Swimming Show, to the Canary Islands. A great event of which Maredamare is a partner and which will create an important concrete connection between the two countries.
In the meantime, take note of all the trends for next year and start filling your beach wardrobe!