largeThe presenter becomes an excellent scientist and studies the quality of T-shirts, socks and boxers. A campaign characterized by humor and lightness.
A scientist. Yes, that’s the role Diletta Leotta interprets for the Intimissimi Uomo Fall Winter 2023 campaign: his collaboration with the well-known brand, which has been around for a few years, is being renewed in the name of humor and lightness.
A story in three episodes
There new mother – Little Aria Karius Leotta was born last August on August 16 in Milan – so she is the star of the Intimissimi Men’s Autumn Winter 2023 campaign. She plays the role of a scientist who, together with her young assistant, studies with extreme attention t-shirt, boxers and socks. Purpose? Develop innovative solutions that meet needs comfort, durability and breathability of modern man. The result, in fact, is the new series launched by the brand for this season.
The story is divided into three episodes which also present the flagship items and must haves for autumn. They will be broadcast live on TV and online until November 11. But that’s not all: a special will follow Christmas episode scheduled on TV and online from November 26 to December 9.
The tone is clearly ironic and funny, engages the audience with jolts of sympathy. A combination of entertainment and information, also to show how style and comfort can always go hand in hand.
A collection for everyone
Thanks to the studies carried out in the laboratory run by Diletta Leotta, we discover the versatility of the Intimissimi Uomo proposals. The products that make up the new collection are also designed for meets the needs of all men, from the dancer to the mountaineer. Regardless, therefore, of individual lifestyle and passions. We now have strong scientific evidence.
Not only beautiful and talented, Diletta. But also equipped with a large dose irony and self-irony. And this is undoubtedly one of the reasons for its success: it has enchanted the Italians, there is no doubt!
