THE2024 begins under the banner of men’s fashion: over 835 brands will meet at the Fortezza da Basso and it will be a series of events, news, debuts, special projects. Here are the previews.
The curtain is about to rise Pitti Uomo 105: from 9 to 12 January 2014, Florence will once again be the capital of men’s fashion was born in Lifestyle. The location, to be exact, is the imposing and evocative Fortezza da Basso;. There they will present their Fall Winter 2024-2025 collections well 835 brands, of which 43 percent are foreigners. The guest designers Luca Maglianofounder and creative director of Magliano, e Stephen Stokey-Daly, founder and creative director of SS Daley, will headline two highly anticipated fashion shows. Pitti Immagine’s main partner, however, is still UniCredit. But let’s find out what else you need to know about one of the must-see events for fashionistas. SPOILER: the schedule is full!
Fashion, a universe in constant motion
Pitti Uomo 105 It is already confirmed as a fashion event of international importance, a point of reference for brands and designers, but also buyers and representatives of the specialized press. A prestigious showcase in the making anticipating trends and styles. An extremely versatile format. And this year, as we said, the program is particularly rich.
The theme of Pitti Immagine 2023 is Pittitime, or a kind of parallelism between fashion and time. The latter does not flow evenly but speeds up, slows down, seeks a rhythm: just like fashion, in fact. So this is what Florence is about to become expression of a universe in constant motion, a constant exploration of comparisons, ideas and changes. International collaborations are expanding and we will see the start of it Neudeutsch, a new project about new wave design from Germany. The term in question comes precisely from the state of continuous transformation and enrichment of the German language and therefore becomes symbolic. It will be one showcase curated by Julian Daynovwhich will feature 17 creatives and brands based in Germany.
The Pitti Uomo 105 route
The exhibition spaces of Fortezza da Basso are ready to welcome the multifaceted and international world of Pitti Uomo. The Collections Fall/Winter 2024-2025 will be presented as part of it five sections: Fantastic Classic, Male Future, Dynamic attitude, Superstyling And Go out . From classic to atypical, through experimentation and vintage. And there will be no shortage of them special areas dedicated to pets. Pittipets, moreover, has now become one of the most popular events at the Fortezza.
But let’s get back to the present tokens, undoubtedly numerous. It is impossible to list them all, but we expect it in the section Fantastic Classic – the evolution of the classic in its most innovative and modern versions – we will find among others Borsalino, Cruna, Paul & Shark, Piquadro. Male futurea journey through the styles of the most advanced contemporary menswear, will also see Avant Toi, Faliero Sarti and Roberto Collina on the catwalk.
Among its protagonists Dynamic attitude – fashion that speaks of an active lifestyle – Barbour, Woolrich G-Star Raw, Guess Jeans. Among the brands in the section Superstylingdedicated to the stylistic rules that predict the trends, there will be Amaranto, Manifattura Ceccarelli, WANT Les Essentiels. Go out will offer a new lifestyle perspective, based on more advanced stylistic research, and Càpe Concept, Le Soulor 1925, Monofoo will also be on stage.
Between special projects and debut
Other previews. Pitti Immagine Uomo 105 will mark the Todd Snyder’s return to the catwalk, the eponymous star of this edition’s Designer Showcase. Guess will preview it new line of Guess Jeans by Nicolai Marcianowhile Tod’s and Automobili Lamborghini will present the first collection Tod’s for Automobili Lamborghini.
Between debut of this edition, that of the Finnish designer Achilles Ion Gabriel. Again the stylists Stefano and Corinna Chiassai – father and daughter – will unveil Velvet Mi Amor, an installation exclusively dedicated to velvet and Fairy will participate for the first time in the event at the Polveriera grounds with a scenographic concept created in collaboration with the studio of the architect Andrea Caputo.
Then we will discover the fruits of the collaborations between Barbour and BaracutaBetween G-Star Raw and Marteen BaasBetween Roy Roger’s and Dave’s New York, flagship workwear store. But we repeat: it is only a part of what Pitti Immagine 2024 will be.
We remind you that the fashion shows received the support of the Ministry of Foreign Affairs and International Cooperation and Ice, the foreign promotion and internationalization body of Italian companies.